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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renée Mauborgne · Booklabria

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W. Chan Kim, Renée Mauborgne
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

New productsStrategisches Management

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim, Renée MauborgneNot on Booklabria yet

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First published: 2015

Synopsis

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket

Subjects: New products
Strategisches Management
Marknadsföring
Företagsledning
658.8/02
Market segmentation

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Book data and covers from Open Library (openlibrary.org).

Edition details

One edition on record

Publisher: Harvard Business Review Press
Published: Jan 20, 2015
Pages: 320
Language: English
ISBN-13: 978-1625274496
ISBN-10: 1625274491

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)