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by Werner J. Severin, Werner Joseph Severin, James W. TankardNot on Booklabria yet
Designed for students of mass communication, Communication Theories puts the pragmatic uses and applications of communication theory and research into perspective.
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Introduction to mass communication
Jay Black, Frederick C. Whitney
Communication as culture
James W. Carey
Understanding Media
Marshall McLuhan, Marshal McLuhan
A cognitive psychology of mass communication
Richard Jackson Harris
Mass Communication
Ralph E. Hanson
McQuail's Mass Communication Theory
Denis McQuail
Milestones in mass communication research
Shearon Lowery, Jim Rose, R Ribe
Media/society
David Croteau, David R. Croteau, William Hoynes
Media Debates
Everette E. Dennis, John C. Merrill
The Whole World Is Watching
Todd Gitlin
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