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Social aspectsMarketing
E-commerce
by Kenneth C. Laudon, Carol G. Traver, Carol Guercio TraverNot on Booklabria yet
Synopsis
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.
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