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Essentials of Services Marketing by Jochen Wirtz, Patricia Chew, Christopher H. Lovelock · Booklabria

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Jochen Wirtz, Patricia Chew, Christopher H. Lovelock
Essentials of Services Marketing

MarketingService industries

Essentials of Services Marketing

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First published: 2008
Language: English
Editions: 9

At a glance

A book by Jochen Wirtz, Patricia Chew, Christopher H. Lovelock, first published in 2008. Open Library records 9 editions, all in English; the newest is from Pearson Education, Limited, 2024.

Subjects: Marketing
Marketing, management
Service industries

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See all 9 English editions

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)