InfluenceBehavior modification

Invisible influence

by Jonah BergerNot on Booklabria yet

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Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.

Subjects: Influence
Behavior modification
Consumer behavior
Social choice
Social influence

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