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Microstyle by Christopher Johnson · Booklabria

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Christopher Johnson
Microstyle

RhetoricEnglish language, rhetoric

Microstyle

by Christopher JohnsonNot on Booklabria yet

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MicrostyleChristopher JohnsonJohnson

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First published: 2011

Synopsis

A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.

Subjects: Rhetoric
English language, rhetoric
Composition and exercises
Style
English language, style

Content notes

No content warnings recorded yet. Catalogue records don't include them, which doesn't mean the book has none.

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Book data and covers from Open Library (openlibrary.org).

Edition details

One edition on record

Publisher: W. W. Norton & Co
Published: 2011
Edition: 1st ed.
Pages: 246
Language: English
ISBN-13: 978-0393077407

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)