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BusinessMarketing
by Alan WeissNot on Booklabria yet
The Long-Awaited Update for Buildinga Thriving ConsultancyCompletely updated for today's busier-than-ever consultants, this classic guide covers the ins andouts for competing and winning in this ultracompetitive field. You'll find step-by-step advice on howto raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-yearfirm, plus brand-new material on:Blogging and social networkingGlobal consultingDelegating laborProfiting in a troubled marketRetainer businessInternet marketingPraise for the previous editions of Million Dollar Consulting:"If you're interested in becoming a rich consultant, this book is a must read."Robert F. Mager, founder and president, Mager Associates, and member of the Training & Development Hall of Fame"Blast out of the per diem trap and into value billing."Jim Kennedy, founder, publisher, and editor, Consultants News"The advice on developing price structure alone is worth a hundred times the price of the book."William C. Byham, Ph.D., author of Zapp!"Must reading for those who are beginning a practice orseeking to upgrade an existing practice."Victor H. Vroom, John G. Searle Professor, School of Management, Yale University
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