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ManagementMarketing
by C. Merle Crawford, C. Anthony Di BenedettoNot on Booklabria yet
A book by C. Merle Crawford, C. Anthony Di Benedetto, first published in 1983. Open Library records 12 editions, all in English; the newest is from McGraw-Hill Education, 2014, 608 pages.
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Innovation Management and New Product Development
Paul Trott
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