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Public relations strategy by Sandra Oliver · Booklabria

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Sandra Oliver
Public relations strategy

ManagementBusiness

Public relations strategy

by Sandra OliverNot on Booklabria yet

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First published: 2001
Language: English
Editions: 7

Synopsis

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

Subjects: Management
Business
Strategic planning
Public relations

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Book data and covers from Open Library (openlibrary.org).

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See all 7 English editions

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