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Relationship Marketing by Regis McKenna · Booklabria

MarketingCustomer services

Relationship Marketing

by Regis McKennaNot on Booklabria yet

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A book by Regis McKenna, first published in 1991. Open Library records 4 editions, all in English; the newest is from Penguin Random House, 1999.

Subjects: Marketing
Customer services
Relationship marketing
High technology

Content notes

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Principles of customer relationship management
Roger J. Baran, Roger J. Baran, Robert Galka

Crossing the Chasm

Geoffrey A. Moore

Mastering technical sales

Care, John B.Sc.

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Book data and covers from Open Library (openlibrary.org).

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Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)