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Case studiesConsolidation and merger of corporations
Storming the magic kingdom
by Taylor, JohnNot on Booklabria yet
Synopsis
STORMING THE MAGIC KINGDOM recounts how a band of corporate raiders and Wall Street mercenaries launched an assault on the champion of American values-- Walt Disney Productions.
In January 1984, Disney stock fell far below the value of the company's assets. In March 1984, corporate raider Saul Steinberg was ready to pounce. His plan--gain control of Disney then split it apart by selling the studio and real estate to investors and keeping the theme parks. As word spread, Disney stock was traded frantically. Disney management took desperate maneuvers to beat off the attack. If Steinberg took control, the company that they believed embodied every American childhood, would disappear.
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