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The Adweek copywriting handbook by Joseph Sugarman · Booklabria

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Joseph Sugarman
The Adweek copywriting handbook

Handbooks, manualsBusiness

The Adweek copywriting handbook

by Joseph SugarmanNot on Booklabria yet

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First published: 2006
Language: English
Editions: 2

Synopsis

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Subjects: Handbooks, manuals
Business
Handbooks, manuals, etc
Advertising copy

Content notes

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