Case studiesGestion

The Art of Innovation

by Tom Kelley, Thomas Kelley, Jonathan LittmanNot on Booklabria yet

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The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.

Subjects: Case studies
Gestion
Commerce
Technological innovations
Motivation
Cas, Études de

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More by Tom Kelley, Thomas Kelley, Jonathan Littman

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