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The challenger sale by Matthew Dixon, Matthew Dixon, Brent Adamson · Booklabria

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Matthew Dixon, Matthew Dixon, Brent Adamson
The challenger sale

ManagementBusiness & Economics

The challenger sale

by Matthew Dixon, Matthew Dixon, Brent AdamsonNot on Booklabria yet

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The challenger saleMatthew Dixon, Matthew Dixon, Brent AdamsonAdamson

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First published: 2011
Language: English
Editions: 4

Synopsis

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

Subjects: Management
Business & Economics
Industrial management
Gestion
Organizational behavior
Selling

Content notes

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