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DesignMarketing
The marketer's guide to successful package design
by Herbert M. MeyersNot on Booklabria yet
Synopsis
The authors, two top brand identity and package design experts, with a combined 50-plus years of hands-on industry experience, show how to create packaging solutions that win the battle for the customer during that critical first contact. They analyze all the marketing and design components needed to create effective packaging solutions that support and fulfill marketing objectives and strategies.
Content notes
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Related bookssharing subjects with this book
The Psychology of Everyday Things
Donald A. Norman
Packaging design
Marianne R. Klimchuk, Sandra A. Krasovec
