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The marketing imagination by Theodore Levitt, Theodore Levitt · Booklabria

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Theodore Levitt, Theodore Levitt
The marketing imagination

EconomicsMarketing

The marketing imagination

by Theodore Levitt, Theodore LevittNot on Booklabria yet

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First published: 1983
Language: English
Editions: 3

Synopsis

A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.

Subjects: Economics
Marketing

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