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Brand loyalty by Jacob Jacoby · Booklabria

ManagementProduct management

Brand loyalty

by Jacob JacobyNot on Booklabria yet

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A book by Jacob Jacoby, first published in 1978. Open Library records 2 editions, all in English; the newest is from Wiley, 1978, 157 pages.

Subjects: Management
Product management
Markenpolitik
Brand choice
Brand loyalty
Markenartikel

Content notes

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BRAND sense

Martin Lindstrom

Brand Flip

Marty Neumeier

What is Branding?

Matthew Healey

Strategic brand management

Richard Elliott, Larry Percy

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Book data and covers from Open Library (openlibrary.org).

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Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)