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Experiential marketing by Bernd Schmitt · Booklabria

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Bernd Schmitt
Experiential marketing

MarketingEntreprises

Experiential marketing

by Bernd SchmittNot on Booklabria yet

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First published: 1999

Synopsis

"Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns."--BOOK JACKET.

Subjects: Marketing
Entreprises
Brand name products
Branding
Merken
Image

Content notes

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Marketing aesthetics
1997

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Book data and covers from Open Library (openlibrary.org).

Edition details

One edition on record

Publisher: Free Press
Published: 1999
Pages: 280
Language: English
ISBN-10: 0684854236

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)