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ManagementSocial aspects
by Naomi KleinNot on Booklabria yet
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Content notes
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Doppelganger
On fire
The Battle for paradise
How to Change Everything
When corporations rule the world
David C. Korten
Manufacturing consent
Edward S. Herman, Noam Chomsky, Edward S. Herman
Brand Equity & Advertising
Alexander L. Biel
The net delusion
Evgeny Morozov, E. Morozov, Eduardo G. Murillo
Propaganda
Edward L. Bernays
The Culting of Brands
Douglas Atkin
The hero and the outlaw
Margaret Mark, Carol S. Pearson
Experiential marketing
Bernd Schmitt
Managing brand equity
David A. Aaker
Building Strong Brands
David A. Aaker
Inside the Minds
Inside the Minds
Brand Portfolio Strategy
David A. Aaker
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