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Focus by Al Ries · Booklabria

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Al Ries
Focus

ManagementSuccess in business

Focus

by Al RiesNot on Booklabria yet

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First published: 1996
Language: English
Editions: 7

Synopsis

The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.

Subjects: Management
Success in business
Marketing
Corporations
Business enterprises
Marketing, management

Content notes

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Book data and covers from Open Library (openlibrary.org).

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See all 7 English editions

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