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Marketing Warfare by Al Ries · Booklabria

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Al Ries
Marketing Warfare

MarketingCompetition

Marketing Warfare

by Al RiesNot on Booklabria yet

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First published: 1986
Editions: 5 in 2 languages

Synopsis

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.

Subjects: Marketing
Competition
Concurrence

Content notes

No content warnings recorded yet. Catalogue records don't include them, which doesn't mean the book has none.

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Book data and covers from Open Library (openlibrary.org).

Editions

5 in 2 languages

See all editions ›

English4 Undetermined1

The most complete records first.

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)