MarketingGlobalization

International marketing

by Michael R. Czinkota, Ilkka A. Ronkainen, Michael CzinkotaNot on Booklabria yet

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At a glance

A book by Michael R. Czinkota, Ilkka A. Ronkainen, Michael Czinkota, first published in 1988. Open Library records 18 editions, all in English; the newest is from Cengage South-Western, 2021, 720 pages.

Subjects: Marketing
Globalization
International business enterprises
Einfuhrung
Export marketing
Internationale marketing

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Editions

18

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At a glance

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