Case studiesManagement

Strategic marketing

by David W. Cravens, Nigel PiercyNot on Booklabria yet

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At a glance

A book by David W. Cravens, Nigel Piercy, first published in 1982. Open Library records 10 editions, all in English; the newest is from McGraw-Hill Irwin, 2009, 800 pages.

Subjects: Case studies
Management
Finance
Business & Economics
Marketing
Decision making
Time: 1960

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Editions

10

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