Booklabria

Charts
For authors

Loading this book…

Booklabria

A social home for readers and authors. Discover stories, build a community, and manage every launch from one place.

Closed beta · Free for readers

Apps for iOS and Android are on the way.

Read

Explore books
Authors
Charts

Publish

For authors
Plans & pricing
Join free

Company

Help center
Community guidelines
Privacy
Terms

Language

Color mode

Brand leadership by David A. Aaker, Erich Joachimsthaler · Booklabria

Explore books
David A. Aaker, Erich Joachimsthaler
Brand leadership

United StatesManagement

Brand leadership

by David A. Aaker, Erich JoachimsthalerNot on Booklabria yet

No ratings on Booklabria yet·Be the first to rate it

Want to read this?

Join free to shelve it and hear when an author offers free copies.

Join free

No one on Booklabria has shelved this yet.

First published: 2000
Language: English
Editions: 5

At a glance

A book by David A. Aaker, Erich Joachimsthaler, first published in 2000. Open Library records 5 editions, all in English; the newest is from Simon & Schuster, Limited, 2012.

Subjects: United States
Management
Finance
Business & Economics
Marketing
Business/Economics
Set in: United States

Content notes

No content warnings recorded yet. Catalogue records don't include them, which doesn't mean the book has none.

No description is on record yet. Read about it on Open Library(opens Open Library)

More by David A. Aaker, Erich Joachimsthaler

All books

Managing brand equity
1991

Strategic market management

1984

Building Strong Brands

1996

Advertising managementDavid A. AakerAaker

Advertising management

1975

Marketing research

1980

Strategic Market Management (Strategic Market Managment)

2004

Developing business strategies

1984

Brand Portfolio Strategy

2004

Related bookssharing subjects with this book

Harvard business review on marketing
Harvard Business School
Advertising Media Planning
Larry D. Kelley, Larry D. Kelley, Donald W. Jugenheimer
The hero and the outlaw
Margaret Mark, Carol S. Pearson
Marketing
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Brands and branding
Rita Clifton, Simmons, John, Sameena Ahmad
Brand Equity & Advertising
Alexander L. Biel
The Origin of Brands
Al Ries, Laura Ries
High probability selling
Jacques Werth, Nicholas E. Ruben
Strategic marketing
David W. Cravens, Nigel Piercy
Selling
Roger Ditzenberger, Ditzenberger, Kidney
Advertising and integrated brand promotion
Thomas C O'Guinn, Thomas O'Guinn, Chris Allen
Brand Failures
Matt Haig

Reviews

No reviews on Booklabria yet. The first one starts the conversation here.

Book data and covers from Open Library (openlibrary.org).

Editions

The most complete records first.

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)