Loading this book…
ManagementGestion
by David A. AakerNot on Booklabria yet
A book by David A. Aaker, first published in 1975. Open Library records 4 editions, all in English; the newest is from Prentice Hall, 1992, 593 pages.
Content notes
No content warnings recorded yet. Catalogue records don't include them, which doesn't mean the book has none.
No description is on record yet. Read about it on Open Library(opens Open Library)
Strategic market management
1984
Building Strong Brands
1996
Brand leadership
Marketing research
1980
Strategic Market Management (Strategic Market Managment)
2004
Developing business strategies
1984
Brand Portfolio Strategy
2004
The mirror makers
Stephen R. Fox
Truth, lies, and advertising
Jon Steel
Advertising procedure
Otto Kleppner
Introduction to advertising & promotion
George E. Belch, Michael A. Belch
The Language of Advertising
Angela Goddard
Contemporary advertising
Courtland L. Bovée, Courtland L. Bovée
Advertising the American Dream
Roland Marchand
Crisis Communications
Kathleen Fearn-Banks
Promotional strategy
James F. Engel
Advertising
Wells, William, William D. Wells, John Burnett
Designing brand identity
Alina Wheeler
Advertising and Promotion
Chris Hackley
Book data and covers from Open Library (openlibrary.org).
The most complete records first.
Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)
