AdvertisingPropaganda

Introduction to advertising & promotion

by George E. Belch, Michael A. BelchNot on Booklabria yet

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At a glance

A book by George E. Belch, Michael A. Belch, first published in 1992. Open Library records 5 editions, all in English; the newest is from Business Pubns, 1996, 784 pages.

Subjects: Advertising
Propaganda
Publicité
Communication in marketing
Sales promotion
Reclame

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Editions

5

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At a glance

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