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SellingAdvertising
by Richard E. StanleyNot on Booklabria yet
A book by Richard E. Stanley, first published in 1977. Open Library records 5 editions, all in English; the newest is from Prentice-Hall, 1982, 389 pages.
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
Introduction to advertising & promotion
George E. Belch, Michael A. Belch
Integrated marketing communications
Keith Tuckwell
Crisis Communications
Kathleen Fearn-Banks
SPIN-selling
Neil Rackham
Secrets of Question Based Selling
Thomas Freese
Word-of-Mouth Marketing
Jerry R. Wilson
The 100 greatest advertisements
Julian Lewis Watkins, Julian Watkins
Sales promotion essentials
Don E. Schultz, William A. Robinson, Lisa A. Petrison
Effective public relations
Scott M. Cutlip, Allen H. Center, Glen M. Broom
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