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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications by Terence A. Shimp · Booklabria

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Terence A. Shimp
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

MarketingAdvertising

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

by Terence A. ShimpNot on Booklabria yet

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First published: 1997
Language: English
Editions: 4

At a glance

A book by Terence A. Shimp, first published in 1997. Open Library records 4 editions, all in English; the newest is from Thomson South-Western, 2003, 650 pages.

Subjects: Marketing
Advertising
Business & economics
Advertising & Promotion
Publicité
Communicatie

Content notes

No content warnings recorded yet. Catalogue records don't include them, which doesn't mean the book has none.

No description is on record yet. Read about it on Open Library(opens Open Library)

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Book data and covers from Open Library (openlibrary.org).

Editions

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Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)