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Case studiesManagement
by Tom, Ph.D. DuncanNot on Booklabria yet
A book by Tom, Ph.D. Duncan, first published in 2004. Open Library records 1 edition, in English; it is from McGraw-Hill Companies, 2004, 774 pages.
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
BUILDING A STORY BRAND
Donald Miller
Integrated marketing communications
Keith Tuckwell
Designing brand identity
Alina Wheeler
Advertising and integrated brand promotion
Thomas C O'Guinn, Thomas O'Guinn, Chris Allen
Advertising and Promotion
Chris Hackley
The 22 immutable laws of branding
Al Ries
Fashion brands
Mark Tungate
Advertising communications & promotion management
John R. Rossiter
Selling the Dream
Guy Kawasaki
Introduction to advertising & promotion
George E. Belch, Michael A. Belch
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