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ManagementBusiness
by Al RiesNot on Booklabria yet
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
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Marketing Warfare
1986
Focus
1996
The Origin of Brands
2004
The 11 Immutable Laws of Internet Branding
2000
BUILDING A STORY BRAND
Donald Miller
Designing brand identity
Alina Wheeler
Fashion brands
Mark Tungate
Building Strong Brands
David A. Aaker
The brand gap
Marty Neumeier
Branding for dummies
Bill Chiaravalle
The hero and the outlaw
Margaret Mark, Carol S. Pearson
Brand Failures
Matt Haig
Brand thinking and other noble pursuits
Debbie Millman
Luxury brand management
Michel Chevalier, Gerald Mazzalovo
Instagram Power
Jason G. Miles
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