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Luxury brand management by Michel Chevalier, Gerald Mazzalovo · Booklabria

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Michel Chevalier, Gerald Mazzalovo
Luxury brand management

ManagementMarketing

Luxury brand management

by Michel Chevalier, Gerald MazzalovoNot on Booklabria yet

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First published: 2008
Language: English
Editions: 6

Synopsis

"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.

Subjects: Management
Marketing
Brand name products
Branding
Product management
Luxury

Content notes

No content warnings recorded yet. Catalogue records don't include them, which doesn't mean the book has none.

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Book data and covers from Open Library (openlibrary.org).

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See all 6 English editions

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