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Luxury strategy by Jean-Noël Kapferer · Booklabria

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Jean-Noël Kapferer
Luxury strategy

MarketingBrand name products

Luxury strategy

by Jean-Noël KapfererNot on Booklabria yet

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First published: 2009

Synopsis

This work analyzes the nature of true luxury brands and identifies the rules for marketing luxury products. It also explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix.

Subjects: Marketing
Brand name products
Product management
Luxury
Luxuries
Luxury goods industry

Content notes

No content warnings recorded yet. Catalogue records don't include them, which doesn't mean the book has none.

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Book data and covers from Open Library (openlibrary.org).

Edition details

One edition on record

Publisher: Kogan Page
Published: 2009
Pages: 384
Language: English
Contributor: Bastien, Vincent
ISBN-13: 978-0749454777

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)