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Strategic Brand Management by Kevin Lane Keller, Vanitha Swaminathan · Booklabria

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Kevin Lane Keller, Vanitha Swaminathan
Strategic Brand Management

Strategic planningBrand name products

Strategic Brand Management

by Kevin Lane Keller, Vanitha SwaminathanNot on Booklabria yet

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First published: 2002
Language: English
Editions: 6

At a glance

A book by Kevin Lane Keller, Vanitha Swaminathan, first published in 2002. Open Library records 6 editions, all in English; the newest is from Pearson, 2019, 600 pages.

Subjects: Strategic planning
Brand name products
Product management
658.8/27

Content notes

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No description is on record yet. Read about it on Open Library(opens Open Library)

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Book data and covers from Open Library (openlibrary.org).

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