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Designing brand identity by Alina Wheeler · Booklabria

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Alina Wheeler
Designing brand identity

ManagementBusiness

Designing brand identity

by Alina WheelerNot on Booklabria yet

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First published: 2003
Language: English
Editions: 4

Synopsis

"Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture. From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, this book helps companies create stronger brands."--BOOK JACKET.

Subjects: Management
Business
Business & Economics
Design
Marketing
Advertising

Content notes

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