FinanceBusiness & Economics

Advertising and integrated brand promotion

by Thomas C O'Guinn, Thomas O'Guinn, Chris AllenNot on Booklabria yet

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At a glance

A book by Thomas C O'Guinn, Thomas O'Guinn, Chris Allen, first published in 2002. Open Library records 6 editions, all in English; the newest is from Cengage Learning, 2022, 448 pages.

Subjects: Finance
Business & Economics
Marketing
Business/Economics
Advertising
Branding

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Editions

6

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See all 6 English editions

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At a glance

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