Charts
For authors

Loading this book…

A social home for readers and authors. Discover stories, build a community, and manage every launch from one place.

Closed beta · Free for readers

Apps for iOS and Android are on the way.

Read

Explore books
Authors
Charts

Publish

For authors
Plans & pricing
Join free

Company

Help center
Community guidelines
Privacy
Terms

Language

Color mode

The brand gap by Marty Neumeier · Booklabria

Explore books
Marty Neumeier
The brand gap

MarketingPlanning

The brand gap

by Marty NeumeierNot on Booklabria yet

No ratings on Booklabria yet·Be the first to rate it

Want to read this?

Join free to shelve it and hear when an author offers free copies.

Join free

No one on Booklabria has shelved this yet.

First published: 2003
Language: English
Editions: 3

Synopsis

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET

Subjects: Marketing
Planning
Internet marketing
Brand name products
Branding

Content notes

No content warnings recorded yet. Catalogue records don't include them, which doesn't mean the book has none.

More by Marty Neumeier

All books

Zag
2006
Brand Flip

Related books

sharing subjects with this book

The 22 immutable laws of branding
Al Ries
Instagram Power
Jason G. Miles
The 11 Immutable Laws of Internet Branding
Al Ries, Laura Ries
Brand Portfolio Strategy
David A. Aaker
No Logo
Naomi Klein
BUILDING A STORY BRAND
Donald Miller
Managing brand equity
David A. Aaker
Branding
Johnson, Michael
Building Strong Brands
David A. Aaker
Designing brand identity
Alina Wheeler
The personal branding phenomenon
Peter Montoya
Trade marketing strategies
Geoffrey Randall

Reviews

No reviews on Booklabria yet. The first one starts the conversation here.

Book data and covers from Open Library (openlibrary.org).

Editions

The most complete records first.

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)