Booklabria

Charts
For authors

Loading this book…

Booklabria

A social home for readers and authors. Discover stories, build a community, and manage every launch from one place.

Closed beta · Free for readers

Apps for iOS and Android are on the way.

Read

Explore books
Authors
Charts

Publish

For authors
Plans & pricing
Join free

Company

Help center
Community guidelines
Privacy
Terms

Language

Color mode

Trade marketing strategies by Geoffrey Randall · Booklabria

Explore books
Geoffrey Randall
Trade marketing strategies

MarketingBrand name products

Trade marketing strategies

Name: Trade marketing strategies
Author: Geoffrey Randall

by Geoffrey RandallNot on Booklabria yet

No ratings on Booklabria yet·Be the first to rate it

Want to read this?

Join free to shelve it and hear when an author offers free copies.

Join free

No one on Booklabria has shelved this yet.

First published: 1994

At a glance

A book by Geoffrey Randall, first published in 1994. Open Library records 1 edition, in English; it is from Butterworth-Heinemann, 1994, 183 pages.

Subjects: Marketing
Brand name products
Branding
New products
Retail trade
Set in: European Union countries

Content notes

No content warnings recorded yet. Catalogue records don't include them, which doesn't mean the book has none.

No description is on record yet. Read about it on Open Library(opens Open Library)

Related bookssharing subjects with this book

The Origin of Brands
Al Ries, Laura Ries

No Logo

Naomi Klein

BUILDING A STORY BRAND

Donald Miller

The brand gap

Marty Neumeier

Managing brand equity

David A. Aaker

Branding

Johnson, Michael

Building Strong Brands

David A. Aaker

Designing brand identity

Alina Wheeler

The personal branding phenomenon

Peter Montoya

The 22 immutable laws of branding

Al Ries

Instagram PowerJason G. MilesMiles

Instagram Power

Jason G. Miles

The hero and the outlaw

Margaret Mark, Carol S. Pearson

Reviews

No reviews on Booklabria yet. The first one starts the conversation here.

Book data and covers from Open Library (openlibrary.org).

Edition details

One edition on record

Publisher: Butterworth-Heinemann
Published: 1994
Edition: 2nd ed.
Pages: 183
Language: English
Contributor: Randall, Geoffrey
Series: The Marketing series
ISBN-10: 0750620129

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)