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United StatesMarketing
by Jerry R. WilsonNot on Booklabria yet
A book by Jerry R. Wilson, first published in 1991. Open Library records 3 editions, all in English; the newest is from John Wiley & Sons Inc, 1994, 272 pages.
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Contagious
Jonah Berger
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
Integrated marketing communications
Keith Tuckwell
Public opinion
Walter Lippmann
Covering Islam
Edward W. Said
Advertising and promotion
George E. Belch, George E. Belch, Michael A. Belch
Playing Indian
Philip Joseph Deloria
Raving fans
Kenneth H. Blanchard, Ken Blanchard
Consumer behavior
Leon G. Schiffman, Leslie Lazar Kanuk
Introduction to advertising & promotion
George E. Belch, Michael A. Belch
Promotion
Richard E. Stanley
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