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HistoryHistoire
by Stephen R. FoxNot on Booklabria yet
Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
Content notes
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Advertising the American Dream
Roland Marchand
Introduction to advertising & promotion
George E. Belch, Michael A. Belch
Advertising
Wells, William, William D. Wells, John Burnett
Subliminal Seduction
Wilson Bryan Key
Advertising and promotion
George E. Belch, George E. Belch, Michael A. Belch
Contemporary advertising
William F. Arens, Michael F. Weigold, Christian Arens
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
Advertising procedure
Otto Kleppner
The Language of Advertising
Angela Goddard
Brand Equity & Advertising
Alexander L. Biel
Differentiate or Die
Jack Trout
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