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AdvertisingMethode
by Otto KleppnerNot on Booklabria yet
A book by Otto Kleppner, first published in 1925. Open Library records 16 editions, all in English; the newest is from Prentice-Hall, 1995, 700 pages.
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Stephen R. Fox
Introduction to advertising & promotion
George E. Belch, Michael A. Belch
The Language of Advertising
Angela Goddard
Contemporary advertising
Courtland L. Bovée, Courtland L. Bovée
Advertising the American Dream
Roland Marchand
Advertising
Wells, William, William D. Wells, John Burnett
Designing brand identity
Alina Wheeler
Advertising and Promotion
Chris Hackley
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