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The Language of Advertising by Angela Goddard · Booklabria

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Angela Goddard
The Language of Advertising

Business & EconomicsAnglais

The Language of Advertising

Name: The Language of Advertising
Author: Angela Goddard

by Angela GoddardNot on Booklabria yet

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First published: 1998
Language: English
Editions: 3

Synopsis

This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts.

Subjects: Business & Economics
Anglais
Language
Advertising
Engels
Discourse analysis

Content notes

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Book data and covers from Open Library (openlibrary.org).

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