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David A. Aaker
Developing business strategies

ManagementMarketing

Developing business strategies

by David A. AakerNot on Booklabria yet

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First published: 1984
Language: English
Editions: 6

Synopsis

Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company.

Providing both the framework and the tools necessary to make strategy development and strategy review efforts effective, this book shows you how to: conduct a structured external and internal analysis of a business with confidence; develop sustainable competitive advantages by creating assets, competencies, and strategies; make strategic investment decisions to generate growth; organize to support strategies; and compete strategically in hostile, growth, and global contexts.

Subjects: Management
Marketing
Industrial management
Strategic planning
Business planning
Marketing, management

Content notes

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More by David A. Aaker

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Strategic Market Management (Strategic Market Managment)

2004

Brand Portfolio Strategy

2004

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Book data and covers from Open Library (openlibrary.org).

Editions

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See all 6 English editions

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Developing business strategies by David A. Aaker · Booklabria