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PlanningAdvertising
by Jon SteelNot on Booklabria yet
A book by Jon Steel, first published in 1998. Open Library records 4 editions, all in English; the newest is from Wiley & Sons, Incorporated, John, 2012, 320 pages.
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Advertising management
David A. Aaker
Word-of-Mouth Marketing
Jerry R. Wilson
The Innovator's Dilemma
Clayton M. Christensen, L J Ganser, Don Leslie
Raving fans
Kenneth H. Blanchard, Ken Blanchard
The Advertising Concept Book
Pete Barry
Supply chain management
Sunil Chopra, Sunil Chopra, Peter Meindl
Services marketing
Valarie A. Zeithaml, Mary Jo Bitner
Fish!
Stephen C. Lundin, Harry Paul, John Christensen
Service management and marketing
Christian Grönroos
The innovator's solution
Clayton M. Christensen
The experience economy
B. Joseph Pine II
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