MarketingCustomer services

Services marketing

by Valarie A. Zeithaml, Mary Jo BitnerNot on Booklabria yet

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At a glance

A book by Valarie A. Zeithaml, Mary Jo Bitner, first published in 1996. Open Library records 7 editions, all in English; the newest is from McGraw-Hill Education, 2017, 544 pages.

Subjects: Marketing
Customer services
Service industries
Service à la clientèle
Mercadotecnia
Services

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Editions

7

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At a glance

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