PsychologyPsychological aspects

Nudge

by Richard H. Thaler, Cass R. SunsteinNot on Booklabria yet

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Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

Subjects: Psychology
Psychological aspects
Business
Business & Economics
Economics
Self-Improvement

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