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PsychologieMarketing
by Paco UnderhillNot on Booklabria yet
The science, mechanics, demographics, and dynamaics of shopping.
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Call of the Mall
Handbook of marketing scales
William O. Bearden
Consumer behavior
Del I Hawkins, Delbert I Hawkins, Roger J. Best
Nudge
Richard H. Thaler, Cass R. Sunstein
Microeconomics and behavior
Robert H. Frank
The poor pay more
David Caplovitz
A Consumers' Republic
Lizabeth Cohen
The culture code
Clotaire Rapaille
Consumer behavior and marketing strategy
J. Paul Peter, Jerry Carl Olson
Basic marketing research
Gilbert A. Churchill
Buyology
Martin Lindström
Experiential Marketing
Wided Batat
Curious Marketer
Harish Bhat
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