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Case studiesMarketing
by Del I Hawkins, Delbert I Hawkins, Roger J. BestNot on Booklabria yet
A book by Del I Hawkins, Delbert I Hawkins, Roger J. Best, first published in 2000. Open Library records 2 editions, all in English; the newest is from Irwin/McGraw Hill, 2001, 775 pages.
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Handbook of marketing scales
William O. Bearden
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