ManagementMarketing

Services marketing

by Christopher H. Lovelock, Christopher Lovelock, Jochen WirtzNot on Booklabria yet

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At a glance

A book by Christopher H. Lovelock, Christopher Lovelock, Jochen Wirtz, first published in 1983. Open Library records 17 editions, all in English; the newest is from World Scientific Publishing Co Pte Ltd, 2021, 600 pages.

Subjects: Management
Marketing
Gestion
Customer services
Service industries
Professions
Set in: Australia
New Zealand
Southeastern Asia

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Editions

17

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At a glance

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