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Services marketing by Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler · Booklabria

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Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Services marketing

MarketingCustomer services

Services marketing

by Valarie Zeithaml, Mary Jo Bitner, Dwayne D. GremlerNot on Booklabria yet

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First published: 2002
Language: English
Editions: 2

At a glance

A book by Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, first published in 2002. Open Library records 2 editions, all in English; the newest is from McGraw-Hill Education, 2020.

Subjects: Marketing
Customer services
Service industries

Content notes

No content warnings recorded yet. Catalogue records don't include them, which doesn't mean the book has none.

No description is on record yet. Read about it on Open Library(opens Open Library)

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Book data and covers from Open Library (openlibrary.org).

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