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Social marketing by Philip Kotler, Nancy R. Lee · Booklabria

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Philip Kotler, Nancy R. Lee
Social marketing

Behavior modificationModification du comportement

Social marketing

by Philip Kotler, Nancy R. LeeNot on Booklabria yet

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First published: 2007
Language: English
Editions: 4

Synopsis

The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior.It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves.

Subjects: Behavior modification
Modification du comportement
Social marketing
Marketing social
Soziomarketing
Behavior Control

Content notes

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